A business diagnostic finds what is really holding a company back, before anyone proposes a fix. I have done six so far for SMEs selected into Swisscontact's Swiss-funded programme, three to six months inside each: desk research, interviews, a strategy workshop with the owner, and a report presented to the owners. With most of them the work did not stop at the report, and I stayed on to help execute the findings. BusinessPulseOS grew out of this work.

• Echo DOOEL, mobile app development, Skopje: the first diagnostic in the programme, run department by department, which taught me to start from the owner's problems instead.
• Target Grup, the company behind BiznisMreza.mk, a business information platform: four problems the owner named, how to sell digitally, an AI chatbot service, a competitor's free tier, and communication inside the team.
• Jakomo Tehnocentar, a family-owned lighting distributor: stock that does not move, processes and people, how the departments talk to each other, and selling to businesses and consumers at once.
• SmartClick, a digital marketing agency in Strumica: an offer with no structure, thin margins with no forecasting behind them, the two owners' own workload, and what AI does to an agency that sells SEO.
• Janplast, a PVC and aluminium window maker in Kavadarci: the sales funnel, whether a new glass machine pays off, and how to move the founder out of daily operations.
• Fat Kitchen, a group of Skopje food businesses, diagnosed as a group: one view of the money across the group's brands, what the delivery platforms cost, and the numbers the partners could not see.

Below are fellow entrepreneurs and business owners who saw an opportunity and asked me to find out if it is worth going after, before they put money behind it.

• Feb-Sep 2026: Rojal Kids House (Macedonia): a children's educational centre wanted to franchise its programme, so I mapped 18 franchises, found none for children's centres in Macedonia, and built the ten-document framework I now reuse.
• May 2021 - Jan 2023: Respiray (Estonia): I researched the mask and filter market, then the allergy wearable market, for a wearable air purifier maker.
• Jan 2015-Oct 2019: Douglas McEncroe Group (Australia): research on the country's largest companies across four contracts, then the Sydney and Melbourne outreach design that became my CMC case study.
• Feb 2019: Credissimo (Bulgaria): I assessed Poland and Colombia as entry markets for a fintech lender, down to each country's non-banking financial sector.
• Apr 2016 - Nov 2018: LinkedIn (California): I mapped the departments that register companies in 50 countries and every US state, and which of them publish machine-readable data.
• May and Jul 2011: World Bank infoDev: a skills-gap analysis of agribusiness incubator managers, from the questionnaire to the recommendations, piloted in Helsinki.

• Mar 2016 - Mar 2023: Maas-Intersales (Netherlands): I screened supermarkets and their procurement companies across the UK, Germany, the Netherlands, Belgium, Sweden and Norway, and identified 260 of them.
• Jan-Mar 2022: Z Transportation (Macedonia): I researched the retail and residential demand behind a shopping mall planned for Kavadarci, from the catchment population to the unit layouts it would rent.
• Jul-Aug 2022: A private client, Toronto: I built the picture of the startup industry from several sources, Clutch among them, cross-checking each against the others and extending the coverage into Dubai.
• Aug 2022 - Mar 2024: Data Kraken (Oxford): I ran the competitor and market research for a business intelligence consultancy, with deep dives on six shortlisted rivals and a quote comparison for mystery shopping.
• Jan 2021: Freedom (Australia): I researched the Australian retail market across 21 furniture and homeware sub-segments, the competing retailers in each and the buyer demographics behind them.
• Feb 2021: The Merrier (Australia): I mapped where wholesale and distributor pricing for Australian organic food can be found, across national, wholesaler, processor and farmer sources.
• Mar 2021: Hilfy (Ukraine): I compared Norway, Sweden, Denmark and Finland as expansion markets for a handyman services platform already serving Austria and Germany.
• Apr-Jun 2021: A consultant, Riyadh: I wrote the methods guidebook for a market research agency being set up, benchmarking the top five agencies and its survey and interview practice.
• May 2021 - Sep 2022: Infinite Water (Sydney): I researched the markets around a patented water treatment technology: US industrial laundries, and filtered water vending machines in Indonesia, Vietnam and India.
• May-Jun 2021: A patent holder, Atlanta: I analysed heat detectors inside the fire alarm market, sizing it by industrial, commercial and residential use and tracing its value chain.
• Jul 2020: Accolade Consultants (Georgia, USA): I researched whether a healthcare outsourcing company in the Philippines would work for a veteran evaluation and file review provider already outsourcing there.
• Jul 2020: iOud (Saudi Arabia): I researched the intelligent incense industry, market and competition across the GCC for the start-up's 2020 growth decision, then the cosmetics and perfumes market.
• Jan 2018 - May 2020: EXUS (UK): I examined the competition in debt collection software for a London enterprise software company, after the first rounds of prospect research.
• Dec 2018 - Oct 2020: A private client (USA): I identified 56 hospitality and retail employee scheduling platforms as potential partners, then the top ten applicant tracking systems.
• Jan 2020: Co.ing (Israel): I filled the competitor template of a community-building platform, 27 competitors across 35 data fields each.
• Mar 2020: A private entrepreneur: I went through the ski and surf apparel market and its competitors for an online shop planning a quality brand at medium to high prices.
• Feb-Mar 2020: Aethyr Solutions (Canada): I built the ideal customer profile for a Canadian data analytics company, defining the small and mid-sized firms that work with heavy data.
• Mar-Jul 2020: LiveTracking (Canada): I sized the North American manufacturing industry around Toronto, its food and beverage segment and its technology trends, and analysed the competition.
• Jun-Jul 2020: A private client (USA): I looked at online dried fruit sales in the United States, the competitors' pricing and keywords, the customers, and what buyers will pay.
• Feb 2020: A restaurant owner, Italy: I compared European countries on tax burden to place the warehouse for an online shop selling high-quality Italian products, and listed its competitors and product range.
• Oct 2020 - Sep 2021: Subcontracted by xGrowth (Australia): I researched and enriched the Australian target-account lists behind the agency's account-based marketing campaigns for its B2B technology clients.
• Dec 2020 - Mar 2021: Hyprcubd (Missouri): I mapped the time-series database ecosystem for an IoT platform company, and carried on with them in research after the first outreach work.
• Jan-Mar 2020: A grant writing firm (Texas): I reviewed and scored 15 applications to the US Value-Added Producer Grant programme, against the programme's own scoring instructions.
• before 2019: A Brazilian polymer maker, through an Australian agency: the Australian market for masterbatches and thermoplastic compounds, import and export flows and every manufacturer that uses them.
• 2019: IntelliCAD Manufacturing Solutions (USA): market, industry and competition research for both of its CAD products before any EU reseller outreach.
• 2019: Pixyle.ai (Štip): found the decision makers at about 200 EU retailers matching its criteria, then ran the email and LinkedIn campaign to them.
• Jan-May 2019: 360 Writer (Czech Republic): I analysed the industry, market and competition for a transcription app moving into B2B, built its ideal customer profile and named four target countries.
• Mar 2019: Tarya (Israel): I screened the world for competitors to an Israeli peer-to-peer lending platform, compared their features and modules, and built the competitive positioning matrix.
• Apr-Jun 2019: Codesealer (Denmark): I mapped the competitors and potential partners of a browser security company, with their value propositions and pricing, and reviewed the cloud providers.
• Jun-Oct 2019: Sherpany (Switzerland): I positioned a board meeting software company in its market and against its direct competitors, down to their landing pages.
• Jul-Aug 2019: WeFix (Israel): I profiled the world's handyman service platforms on their services, markets, business models, valuations and funding raised, before the client went global.
• Jul-Aug 2019: Zemmz (Kuwait): I sized the worldwide market for event management software and profiled the small event companies and corporate marketing departments that buy it.
• Aug-Oct 2019: Changing World Imports (UK): I traced where tourists to Myanmar come from and analysed 17 travel agency websites, for a start-up tour operator there.
• Oct 2019: JMATEK (Hong Kong): I mapped 20 best-selling air cooling products on Amazon across five segments, comparing features, specifications and customer reviews for the manufacturer.
• Feb 2018: A bus travel operator (Australia): I researched the market for camping tours from Brisbane to Sydney, with the industry outlook, a generational segmentation of travellers and the competition.
• Mar 2018: Karma Pillow (Australia): I sized the global and Australian pillow markets and analysed the company's direct and indirect competitors, closing with an executive summary.
• Sep 2017 - Nov 2018: Subcontracted by Retail Doctor Group (Australia): I studied the Gold Coast market and its tourism industry for a shopping centre, and later the Adelaide market.
• Dec 2017 - Apr 2018: MAX (USA): I built the competitive landscape for a medical consultation platform, identifying 12 players and profiling six on their strategy and features.
• Dec 2017 - Jan 2018: TeCar (USA): I sourced European manufacturers of in-car infotainment head units against the client's quality criteria, and wrote the report on the search.
• Jan 2018: Rock Tamers (USA): I picked the market with the most potential in the recreational vehicle industry for a mud flap manufacturer, then analysed the competitors there.
• Jan 2018: A private entrepreneur (USA): I studied the Australian beef industry and its export to the United States, from cattle numbers and prices to the trade rules.
• Jan 2018: Venus Enterprises (India): I analysed the fitness and footwear industry and picked out 30 brands founded in the previous four years, then researched the market itself.
• Mar 2018: A family agricultural business (Brazil): I checked demand for hen meat in China and the largest distribution centres there, for an egg producer looking to export.
• Apr-May 2018: Shield Bearer (USA): I analysed the water purification market, its segments, target groups and trends, before the client invested in an iodine-based purification system.
• Jul-Aug 2018: Hydromer (New Jersey): I researched the global hydrophilic coating market and its segments, and wrote the SWOT analysis for the biotechnology company behind it.
• Sep 2015 - Apr 2017: Centa Solutions (Finland): I researched the robo-advisor industry in Sweden, Denmark, the UK, South Korea and the Baltics, and the UK childcare market, for a mobile solutions company.
• Apr-May 2017: Henosis Trading Limited (Hong Kong): a feasibility study I ran on the women's fashion industry across the ASEAN countries, to test whether their social fashion e-commerce portal would work.
• Jun-Oct 2017: S&B Solutions (USA): I identified the pressure-relief and offloading cushions on the world market, collected the data on each, and wrote the competitive and SWOT analysis for a new product.
• Jul 2017: LonVille (Switzerland): I sized the watch market by segment, by the top 20 countries and by brand, for a client building a business plan in the industry.
• Nov 2017: A private entrepreneur, Egypt: a feasibility study I ran on a software development outsourcing business, covering the global market, the Egyptian target market and the competition.
• Jan 2017: A private entrepreneur (Canada): I sized the high-end backpack market for a formal-wear product, covering luxury trends and both the direct and the indirect competitors.
• Mar 2017: A private client (USA): I tested a draft idea for employee management software against its target market, then wrote up the business need the software had to meet.
• Apr-Jun 2017: A private entrepreneur (Australia): I mapped over 50 gas turbine inlet cooling companies worldwide with their technologies, then screened the technical literature on the field.
• May 2017: Analog Devices (USA): I mapped and segmented the competition in the predictive maintenance market for the American semiconductor company.
• Jun-Jul 2017: Biogena Naturprodukte (Austria): I covered five markets for a new osteoporosis product, Europe, North America, Australia, China and Japan, with the micronutrients market analysed in each.
• Jun-Jul 2017: Axxis.io (USA): I put together the global picture of the blood testing niche, its trends, spending and forecasts, and the value propositions its competitors were using.
• Jul 2017: A private client (Switzerland): I compared electricity prices country by country and mapped where the big operators put their data centres, for a 10,000-server venture.
• Aug-Nov 2017: PresenTense (Israel): I tested whether an in-house event management CRM could be sold as a product, sizing the global market and analysing the competition.
• Aug-Sep 2017: A private entrepreneur (Italy): I defined the customers and the direct competitors in the Italian vegan, gluten-free and organic food market for an e-commerce launch.
• Dec 2017: A private entrepreneur (Russia): I reported on the global application lifecycle management market, its trends, size and forecast, its biggest players and the government's part in it.
• Apr 2016: A private entrepreneur, Colorado: I studied Colorado's legal retail and medical marijuana industry, its trends, market size, demand, business survival rate and cannabis policy.
• Apr 2016: Wordlynx Wireless (Canada): I searched the Android and iOS market for applications using face or mood recognition and delivered the 25 that matched the criteria.
• Mar 2016: Pickatale (Norway): I researched the Norwegian children's book market, its publishers, booksellers, associations and institutions, for a digital storybook platform entering the country.
• Mar 2016: Capital Consulting (Switzerland): I mapped global employment outsourcing providers, their websites, locations and selling points, and the decision makers inside them, for a Swiss employment services firm.
• Mar 2016: CSM Group (Michigan): I wrote two-page executive reviews of ten potential clients for a construction services company, covering locations, ownership, headcount and history, for its board.
• Feb-Jul 2016: Rigstone Capital UG (Germany): I mapped the incubators, accelerators and startup centres in Berlin, Hamburg, Munich, Frankfurt and London, and through them 1,600 startups and their founders.
• Feb 2016: AdSpace (California): I mapped the providers of entrepreneurship education in the United States, the content they teach and the prices they charge.
• Feb-Apr 2016: A private entrepreneur (Ukraine): I wrote a 33-page study of the worldwide concierge services industry, its direct and indirect competitors and the top 30 Android apps.
• Jan-Mar 2016: A private entrepreneur (USA): I studied the chicken feet trade in Asia and Africa, covering Chinese and African import and export capacity, major Brazilian producers and consumption.
• Jan-Mar 2016: Tulla Group (UK): I defined the scope of the research into the SME retreat industry for an investment group, then ran the initial analysis as a sample.
• Dec 2015 - Jan 2016: Verb Inc. (Texas): I looked for eye care organisations and subject matter experts in developing countries, and identified 50 that matched the client's criteria.
• Oct 2015 - Jan 2016: A private client (UK): I mapped the philanthropy ecosystem and profiled 329 philanthropists worldwide, each with the amount donated and two sources confirming the finding.
• Jun 2016: A private client (USA): I identified every mobile virtual network operator in the United States and compared 95 of them across 1,081 call and data plans.
• Jul-Dec 2016: Western Circle (UK): I identified over 150 UK payday loan providers with their ownership and regulatory status, and wrote the executive report on the industry.
• Oct-Dec 2016: Subcontracted by AS Consulting (Australia): I ran an industry analysis of plastic packaging manufacturing in Australia, with Porter's five forces, and of point-of-purchase advertising in the United States.
• 2016: Subcontracted by a consulting company (Nigeria): I researched the country's creative industries and wrote the 100+ page baseline report, with recommendations benchmarked against a developed country, which they presented to the government.
• 2015: Difference Coffee Company (UK): market research that moved the founder to a luxury Nespresso-compatible coffee, then the sourcing of the coffee, the roasters and the packaging.
• May-Oct 2015: S-Home (Ghana): I researched the home automation and security industry to test whether the opportunity was real, and the findings carried into a business plan with a financial model.
• Oct-Nov 2015: Better World Books (UK): I analysed the UK second-hand book industry and its competitors, comparing pricing across online platforms and a sample of five titles.
• Oct-Nov 2015: A private client (Sweden): I segmented the audience for a social skills website into four groups, women in their thirties, introverted men, parents of teenagers and students.
• Aug-Sep 2015: Sun Investment Group (Lithuania): I screened the UK market for companies holding at least 16,000 square metres of roof space, as solar energy prospects.
• Jan-Mar 2012: Marketing Bump (Australia): I wrote a 42-page study of the Australian advertising agency industry from statistical and academic sources, covering ten years and the outlook ahead.

I write a business plan for every brand I start, before I put money into it. The owners below had a business idea and needed clarity around it. I did the work behind that clarity: the market research, the external and internal analysis, the SWOT, the business model, and a financial model with the projections. Some of them took the finished plan to a bank or an investor.

• Apr-Jun 2020: Startup Macedonia (Macedonia): the business plan and monetisation strategy for its startup-ecosystem platform, on a USAID-funded contract.
• Apr-Sep 2020: NEO Group Industry (Romania): I wrote the business plan a modular buildings company took to its bank and to its government funding request.
• Mar 2016 - 2017: The New Savvy (Singapore): my 100+ page study of six Asian markets grew into a business plan with a financial model.
• Oct 2015-Sep 2016: A private entrepreneur (United Arab Emirates): I tested the idea of a procurement agency for SMEs on real prospects, then wrote its business plan with a three-year forecast.
• Feb-Mar 2016: A deep-learning startup (California): I wrote the business plan behind their Y Combinator application.
• Nov 2014: InFarm (Germany): I rebuilt a broken vertical farming financial model and wrote the one-page summary the founders pitched with.

• Oct 2017 - Mar 2021: An educational games startup (UK): I researched the UK education and gaming market, then wrote the business plan, the executive summary and the financial model for the platform.
• Jan 2017 - Jan 2018: A private entrepreneur, Kuwait: I wrote the business plan and financial model a hydroponic lettuce farm needed to raise its funding, after the external and internal analysis.
• Sep 2017 - Feb 2018: Smart Home Services (North Carolina): I wrote the business plan for an online shop selling NEST products with installation as a value-added service, from market analysis to the financial model.
• Nov 2017 - Jan 2018: A private entrepreneur, Saudi Arabia: I wrote the business plan for a cup forming and packaging company, to apply for government funding.
• Dec 2017 - Mar 2018: OrderDirectly (UK): I wrote the business plan, the pitch deck and the one-page executive summary an online takeaway ordering service took to its investors.
• Dec 2017 - Feb 2018: Lazy Chipmunk (USA): I wrote the business plan and the pitch deck an e-commerce shop for cannabis equipment took to investors, with a SWOT and a financial model.
• Jan-Feb 2018: MacX Charging (UK): I wrote the business plan for a variable-output electric vehicle charging box, with the external and internal analysis and the financial model.
• Jan-Feb 2018: A marketplace founder, Kuwait: I wrote the business plan for a furniture design platform that lets customers pick a design and a local producer who sets the price and the timeframe.
• Nov 2017 - Apr 2018: ArtBox Modular (USA): I wrote the business plan and pitch deck for turn-key alternative housing built from green materials, starting from the prefabricated market.
• Jan-Feb 2018: Winerack (Texas): I wrote the business plan for importing Spanish wine into Texan retail and grocery chains, from the industry and distribution analysis to the numbers.
• Mar 2018: Cropland (UK): I wrote the business plan an agritech startup needed to judge the Indian agrotechnology market, from the external review to its own position and strengths.
• Apr 2018: Life Skills LOL (Connecticut): I wrote the business plan for an educational centre teaching life skills to children from six weeks to eighteen years old, with the financial model.
• Jul-Oct 2018: Gold Atlantic Airways (Ghana): I wrote the business plan for a new airline at Accra airport, from the global industry overview to the marketing plan and the financial projections.
• Nov-Dec 2018: Urban denCITY (New York): I wrote the business plan and pitch deck for multipurpose furniture that stacks, folds and collapses, with PEST and Porter analyses for New York.
• Mar-May 2017: A franchise buyer, USA: I wrote the business plan and financial model for taking on an Interim HealthCare home-care franchise, for the loan the buyer had to obtain.
• May-Jul 2017: Subcontracted by Gok Immigration Service (UK): I researched the North London tiling market, paper bags and perfumes as the external analysis for business plans they prepared for their clients.
• Jun-Jul 2017: Premier Aerial Imagery (Pennsylvania): I wrote the business plan for an aerial drone photography company, covering the current market, trends, industry expectations and competitors.
• Sep-Oct 2017: A private entrepreneur, Brunei: I wrote the business plan an Asian restaurant in London needed to raise bank funding, with a SWOT, a risk assessment and three-year projections.
• Dec 2017: XR Cross Realities (USA): I wrote the business plan for an esports bar with a scalable VR arcade, to raise capital, from the competitive landscape to the financial model.
• Mar-Apr 2016: On behalf of a business consulting company, Bermuda: I wrote two business plans, one for paint-and-wine classes and one for a printing company, each with a SWOT, a risk analysis and the financials.
• Mar-Sep 2016: A private entrepreneur, Laveen, Arizona: I wrote the business plan for a healthy food truck in ten days, with the external and internal analysis, a financial model and a recommended truck.
• Dec 2015 - Jun 2016: Second Sex (Hong Kong): I built the business model and the business plan, with a three-year financial model, for a women's emancipation brand it wanted to franchise to corporations.
• Sep 2015 - Jan 2016: A first-time founder (USA): after several consultations to fine-tune the idea, I wrote the business plan and financial model for websites and hosting for preschools, in LivePlan.
• Aug-Oct 2016: A private entrepreneur, Virginia: I researched the mobile app market and its competitors, then wrote the business plan for a nightlife app listing parties, prices and user feedback.
• Aug-Sep 2015: IT Elevated (USA): I rebuilt the business plan and the financial documentation for their SBA loan application, finding a quote for every item in the procurement plan, on a short deadline.
• Nov 2014 - Jan 2015: Afric Marketing (UK): I reviewed the agricultural marketing company's part-built business plan, fixed its inconsistencies, and built the financial model that completed it.
• Apr 2015: A student client (UK): I wrote a business plan for dormitory cleaning services for a school assignment, with a PEST analysis, an industry and competition review and the financials.
• Nov-Dec 2014: Ateliers Laporte-Vovan (Montreal): I researched the home improvement, renovation and general contracting industry and its competitors, and wrote the business plan with an action plan.
• Jul 2011: Freedom Migration (Australia): I set the strategic orientation of an Australian migration services company over a run of meetings, then wrote its business plan.

Sometimes an owner does not need research or a plan, just someone to talk to: to bounce an idea off, to second-guess a decision, to clear up their own thinking. I ask the questions, and they leave knowing what to do next.

• 2026-present: Built Logic (UK): I advise the co-founder of an AI consultancy for construction firms on B2B sales, from a review of what they run today to a 30/60/90-day plan.
• 2026-present: UNNERV (UK): an advisory contract with the founder of a fintech start-up, starting with his pricing and how accounting firms fit into his distribution.
• May-Sep 2026: DAVLEO Konsalting (Macedonia): I mentored another consultancy through a full business diagnostic for its client, from the first sessions to the report.
• Jan 2024-Jul 2026: MCA-2000 (Macedonia): I mentored two CMC candidates through their case studies and sat on the 2026 panel, for the body that certified me.
• Feb 2026: A Swiss jewellery brand (Switzerland): in one hour booked through Upwork we built a go-to-market plan for selling through hair and nail studios, starting with a five-studio pilot.
• Oct-Dec 2023: Rockstart AgriFood: I mentored agrifood startups on business development, and was core mentor to Complex Earth through the finals in Copenhagen on 7 December 2023.

• 2025: Simbiotika (Macedonia): in-person sessions with the two people running an HR and organisational development institute, on who they sell to, their offer ladder and day rates, and one view of the money across their two companies.
• 2025: launchyourservicebusiness.com: I advised the founder of a done-for-you funnel business for coaches and consultants on price tiers, on choosing buyers by what they charge, and on channels beyond Upwork.
• 2024-2025: DASP OE (Greece): a Google and Meta ads specialist was turning her freelance work into an agency; we cut it back to one service and priced it as three packages.
• 2024-2025: Axis Nova (USA): a former VP of IT wanted to sell "the bridge between business and tech"; in one session we made it an offer for mid-sized financial companies and cut the US market to 80 companies.
• 2024: Plan889 (UK): a London construction planner had just gone freelance; we split his market into three kinds of contractors by what each would pay for, and turned his LinkedIn opener into a question.
• 2024: Codesealer (Denmark): I coached the team of a cybersecurity company on who to sell to first, from golf clubs to application-security buyers at the OWASP conference in Lisbon.
• 2024: A nicotine-pouch startup (Lithuania): I coached the two founders on selling to European distributors, from the cost per unit to a pitch built on what the distributor earns.
• 2024: Vista Point (Macedonia): I coached the owner of a three-person software company on turning "we develop software" into three Adobe offers, each with its own buyer and a free first step.
• 2024: Authentic Learning (USA): over two calls a founder's idea of how children should learn became a named method with three pillars, an offer for ed-tech companies and a first list of founders to contact.
• 2024: HGI Solutions (USA): for an IT field-service company in New York I split one website into a page per buyer, and found a way into large companies through their supplier diversity managers.
• 2024: Intellect Consulting (Sri Lanka): I narrowed an SAP consultancy's "digital transformation" pitch to three industries and a partner programme, and showed them how to find buyers through open SAP jobs on LinkedIn.
• 2024: MPG Solutions (Macedonia): the director of a Skopje marketing agency asked which of its own software to take to Europe first; we landed on selling its agency ERP to other marketing agencies.
• 2024: LIBERTY TECH (France): I helped the founder of a mobile app agency turn his services into a ladder, from a paid prototype to the full app, and pick which buyers and partners to go after first.
• 2023-2024: i2systems: I coached a developer who runs a small software agency on moving from hourly freelance work to fixed-price packages, and on the website and LinkedIn his buyers read before they decide.
• 2023-2024: Launchr / Polifinity (Germany): I coached the founder of an AI tool for product managers on selling it as a one-month backlog audit, with a simple promise: a clean product roadmap, or you don't pay.
• 2022-2024: Data Kraken (UK): I coached the founder of a data analytics consultancy for mobile operators on turning tailored reporting work into a packaged offer, and on using a conference talk to find the first buyers.
• 2023: ECHO DOOEL (Macedonia): I coached a Skopje company on its sales one-pagers, checking whether each one talks to one buyer or to many, and whether it reads junior or senior.
• 2023: MVP Masters (Macedonia): I helped the founder move from a general app-development agency to pre-packaged MVP services, and get started on Upwork. He later built lancer.app.
• 2023: Golden Earth (Canada): I helped a Mendix development shop define its ideal customer profile and lead-generation criteria for two kinds of buyer, new MVP builders and companies already running Mendix.
• 2022-Sep 2023: SEEU TechPark 700 Accelerator (Macedonia): I assessed and mentored the accelerator's startups.
• 2022: Balkathon, YES Foundation and ICBL: I mentored teams during the programme.
• Mar 2022: Healty.Me (Macedonia): I met the founders of an online fitness and wellbeing platform in person and helped them map their business and their platform, and set a growth plan.
• 2019: Erin McClarty PLLC (USA): weekly one-hour sessions with a consultant for social-impact organisations to define her ideal client before a lead-generation campaign; it narrowed to 980 non-profits in Texas.
• Apr-Sep 2015: Philosophy Design Studio (USA): eleven weekly sessions on strategic planning, operations, segmentation, targeting, positioning and financial planning; I asked the questions, the client did the work.

Consulting puts what I know into one business at a time. Training and mentoring put it into a room of people who want theory that has already been tested on a real business. That is how I give back what I learned.

• 2022-present: Prospecting Hive, my own online academy: I planned and recorded six courses around my ZZ Framework, then built the platform they run on with Claude Code.
• Oct 2025-Apr 2026: Strategic Development Consulting, CARE Balkans EWI programme (Macedonia): I trained and mentored 70 women entrepreneurs and ranked 39 of their business plans, and mentored two social enterprises, FRLZ "Zaedno" (Stip) and ZLCPDP "Garden Glow" (Veles).
• Dec 2020-May 2021: AGORA, Centre for Promoting Civic Values (Macedonia): a US Embassy-supported entrepreneurship programme where I ran the workshops for 50 young people and mentored 25 through their business plans.
• May and Nov 2011; May 2012: MATA / USAID: I built the finance module of the business-plan training for creative-industry entrepreneurs; Nov 2011 was rated 9.56 out of 10, and the material became the Manual for Start-up Businesses, which I co-authored.
• Jul-Dec 2011: SyncPartners Academy (UK): I developed the action-learning curriculum for the 'Start your own Enterprise' course, to ILM accreditation.
• Jun-Dec 2007: Business Without Borders (Macedonia): I built the business planning and marketing training for self-employed women farmers around Kriva Palanka, then ran the project.

• Sep-Dec 2025: Brainster CBC Collective, GEN-E: wrote and recorded the financial literacy module.
• Dec 2021-Mar 2022: Impact Foundation, Helvetas RECONOMY programme: wrote the mentorship curriculum and ran ten group sessions preparing future freelancers for digital labour platforms.
• 4 and 11 Mar 2022: ARNO (Association for Social Innovation), Green Ideas competition (Skopje): I ran two workshops for applicants, Business Model Canvas and the financial sustainability of the business.
• before 2019: Youth Education Forum: competitive analysis, running a business, and finance for non-finance people.
• Mar and Apr 2010: YES Incubator: business-plan training for entrepreneurs in Štip and Strumica.