WORK WITH
DANCHO
Get clarity from someone who's been there. Someone who can get you out.
I work across four areas: Sales, Startups, SMEs, and AI. And I work at three depths: Coaching when you need a conversation, Consulting when you need research and a plan, Fractional when you need someone in the trenches with you. Find your vertical below. Pick the depth that fits.
SALES
The problem you’re facing:
You're good at what you do. Clients who work with you get results. But finding new clients feels random. Some months are full, others empty. Outreach feels spammy or doesn't convert. You know you need a system, but you're not sure what it looks like or where to start.
Coaching
Clarity through conversation.
You're stuck. Not sure what's wrong or what to try next. We get on a call. You show me what you have. I ask the right questions. I share what I've seen work and fail across 600+ B2B outreach campaigns. I tell you what I would do in your situation. You leave with clarity on the right path forward.
No program. No lock-in. One session, one problem, one way forward.
Background: ZZ Framework from my book Sweet Leads. 600+ client projects through BizzBee Solutions.
Consulting
Clarity through research.
You need more than advice. You need someone to look under the hood, document what's actually happening, and build a plan based on evidence.
I audit your current pipeline, outreach, and conversion. I identify gaps. I design or fix your systems. I document findings and recommendations. You get a plan you can execute.
Deliverables: Sales diagnostics, KPI framework, outreach system design, documented recommendations.
Fractional
Clarity through execution.
You don't just need a plan. You need someone in the trenches with you, working your pipeline, coaching your team, iterating until it works.
I become your fractional Head of Sales. I dedicate hours every week to your business. I work with your team on execution. I monitor, adjust, push until the system produces results.
This is not advice. This is embedded partnership.
STARTUPS
The problem you’re facing:
You have an idea, maybe some traction, maybe early revenue. But you're not sure if you have the right product, the right market, the right message. You're moving fast but wondering if you're moving in the right direction. Or you've hit a wall and can't see around it.
Coaching
Clarity through conversation.
You're stuck at a decision point. Should you pivot? Double down? Quit? Change the market? Change the product? We get on a call. You tell me where you are. I ask the questions you haven't asked yourself. I challenge assumptions. I share what I've seen work and fail. You leave knowing what to do next.
No program. No lock-in. One session, one crossroads, one direction forward.
Background: 8-stage journey from my book A Journey to Financial Freedom. My own path from freelancer to BizzBee. Dozens of founders coached through their versions.
Consulting
Clarity through research.
You need more than a conversation. You need someone to assess where you actually stand and build a plan you can execute or take to investors.
I diagnose your startup: product, market, model, team, finances. I build a plan forward based on what you actually need. You get documentation and direction based on analysis, not gut feel.
Deliverables: Startup diagnostics, plan forward, market analysis.
Fractional
Clarity through execution.
You don't need another plan. You need someone working alongside you, making decisions, pushing execution, sharing the load.
I become your fractional CEO, COO, or strategist. I dedicate hours every week to your business. I work with you and your team on execution. I stay until you reach the milestone or build the capacity to run without me.
For the right fit, I also consider sweat equity arrangements.
SMEs
The problem you’re facing:
You've built something real. Revenue, team, operations. But growth adds stress, not freedom. Everything depends on you. You can't delegate without things falling apart. You're running the business, but the business is also running you. There's a ceiling and you can't see what's creating it.
Coaching
Clarity through conversation.
You're carrying weight you shouldn't be carrying. We get on a call. You tell me what's pressing on you. I ask questions that help you see what's actually happening. We talk about mindset, about letting go, about what financial freedom actually looks like for your situation. You leave with perspective and a concrete next step.
No program. No lock-in. One session, one pressure point, one shift.
Background: 8-stage journey framework (SME - Consultant - Financial Freedom). DBA research on AI adoption in SMEs. Management consulting work with companies at this stage.
Consulting
Clarity through research.
You need someone to enter your company, analyze what's actually happening across departments, and build a plan based on evidence.
I run a 30-day diagnostic. 12 analytical modules. Problem-led, not department-led. Every finding traced to data. Then I build a growth plan: what to fix, what to build, what to stop. Organizational structure. Processes. Systems. KPIs. AI-sation roadmap if relevant.
You don't get a report that sits on a shelf. You get a working document and a workshop to align your team around it.
Deliverables: Business diagnostics, growth plan, org structure redesign, process documentation, KPI dashboards, AI-sation roadmap, implementation workshop.
Fractional
Clarity through execution.
You have the plan. Now you need someone to work it with you week after week until it's done.
I become your fractional CEO, COO, or Growth lead. I dedicate hours every week to your business. I work with your team on implementation. Structure, processes, systems, KPIs, AI, whatever the plan requires. I stay until you hit the target or build the internal capacity to run without me.
This is the deepest engagement. Embedded partnership, not advice from the outside.
AI
The problem you’re facing:
You know AI is changing everything. Competitors are using it. Your team is asking about it. You've maybe tried a few tools, but nothing stuck. Or you haven't started because you don't know where to begin. You're caught between hype and paralysis. You need someone who can cut through the noise and show you what actually works for a business like yours.
Coaching
Clarity through conversation.
You don't need another AI webinar. You need someone who's done this with real SMEs to look at your situation and tell you what's worth doing.
We get on a call. You show me your business, your processes, your team. I tell you where AI can actually help and where it's a distraction. You leave with a clear starting point, not a list of 50 tools.
No program. No lock-in. One session, one honest assessment.
Background: DBA research on AI adoption in SMEs. MAP - AUTOMATE - AI-SATE - HUMANIZE framework. Implementations across BizzBee and consulting clients.
Consulting
Clarity through research.
You need more than advice. You need someone to map your processes, assess your AI maturity, and design an implementation roadmap based on your actual operations.
I run an AI diagnostic. I map your workflows. I identify what can be automated, what can be AI-enhanced, and what must stay human. I build a phased roadmap you can execute.
Framework: MAP - AUTOMATE - AI-SATE - HUMANIZE
Deliverables: AI maturity assessment, process mapping, opportunity identification, implementation roadmap.
Fractional
Clarity through execution.
You have the roadmap. Now you need someone to implement it with your team week after week.
I become your fractional AI lead. I work with your team on tool selection, workflow redesign, prompt engineering, training, and adoption. I stay until AI is embedded in your operations, not just a side experiment.
Frequently Asked Questions
What is the difference between coaching, consulting, and fractional?+
What areas does Dancho work in?+
How much does a coaching session cost?+
What does a consulting engagement look like?+
Is there a minimum commitment for fractional work?+
What is Dancho’s background?+
SPEAKING
Want Dancho to speak at your event? Keynotes, workshops, panels, and multi-day training on B2B sales, AI for SMEs, entrepreneurship, and financial independence.
VIEW SPEAKING TOPICS